"Explore Minnesota" is the current tourism tagline, and you could put it on a brochure for literally any of the fifty states and nobody would blink. This is the rebrand that fixes that — a full identity system covering mark, wordmark, flag, license plate, style guide, brand video, and motion graphics, built entirely without a client brief or anyone's permission. Minnesota didn't ask. Minnesota got it anyway.
Vermillion Bliss is a fully realized luxury furniture brand — identity, art direction, and a shoppable multi-page e-commerce experience — built entirely in Figma Make. Every product image was AI-generated and art-directed to match a custom fabric swatch configurator that updates in real time. The result is a brand that feels like it was built with old money and is the personal favorite of the queen.
Athy is a fully realized consumer brand — logo, color system, typography, packaging, and a live website — built entirely around a fictional modular toy subscription for babies. This project used AI collaboration and strategic design thinking to prove that great branding doesn't need a real product to be real work. It's joyful, intentional, and end-to-end.
